ProWein
Sectors: wine and spirits
ProWein is the world’s leading trade fair for wines and spirits, backed by over 30 years of proven success. As a global benchmark event, it brings together around 4,000 exhibitors from 65 countries each year, drawing industry professionals in pursuit of excellence and opportunities.
The fair offers a rich program of tastings and masterclasses to hone professional skills, fostering direct exchanges between producers, experts, and trade visitors. It’s an inspiration hub for market trends, innovations, assortment planning, and forward-looking strategies with a focus on new markets, products, consumers and technologies.
ProWein 2026 goes beyond pure trade: it positions itself as a guide for the specialized wine and spirits sector, with the new Agora serving as the central hub for addressing future challenges. Insights from leading experts and international speakers, combined with a global industry overview, make the experience unforgettable.
Among the South Tyrolean companies taking part are standout names like Arunda GmbH, Castelfeder Wine estate, Elena Walch, Griesbauerhof Wine estate, Hochegg Wine estate, Bozen Winery, Eisacktal Winery, Kaltern Winery, Kurtatsch Winery, Meran Winery, Nals-Margreid Winery, St. Michael-Eppan Winery, Sankt Pauls Winery, Terlan – Andrian Winery, Tramin Winery, Kronell Wine estate, Laimburg, Manincor, Muri-Gries, Peter Zemmer K.G., Weingut Pfitscher, Hans Rottensteiner GmbH, Schreckbichl Winery, Alto Adige Wine, Kettmeier and Erbhof Unterganzner.
Target: grocery retail and specialty retail, Ho.Re.Ca., importers, distributors, international buyers
This is where South Tyrol's business competence becomes visible
South Tyrolean companies present themselves at international trade fairs and exclusive industry events as strong partners for your business. Build new contacts, discuss ideas and collaborations, get to know us!
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